How many types of SEO

The Top 12 SEO Types and Strategies to Boost Traffic in 2024

Table of Contents

12 types of SEO

1. On-Page SEO (On-Site SEO):

2. Off-Page SEO (Off-Site SEO):

3. Technical SEO

4. International SEO

5. Local SEO

6. E-commerce SEO

7. Content SEO

8. Mobile SEO

9. White-Hat SEO

10. Black-Hat SEO

11. Gray-Hat SEO

12. Negative SEO

Search engine optimization, or SEO, is the process of making your website more visible in Google search results for pertinent keywords or search phrases. Naturally, increasing site traffic is made easier with SEO. When searching for a service or product online, users are more likely to choose one of the first 10 results from a search engine. Because these ten results are well-written and extensively optimized with SEO, they are favored. Websites can improve their ranking on search engine result pages by utilizing any one of the roughly twelve main methods of SEO.

12 types of SEO

There are 12 different categories of SEO. Below is a quick summary of each, along with some benefits.

1. On-Page SEO (On-Site SEO)

The process of improving a website's content and HTML code for search engines to help it rank higher and draw in more relevant visitors is known as "on-site SEO." Off-site SEO, which focuses on optimizing external elements like social media signals and backlinks, is not the same as this.

SEO keyword research

To increase search engine visibility and relevancy, it entails determining pertinent search terms (keywords) that users are using and strategically incorporating those keywords into website content.

Quality SEO content

Good search engine optimization (SEO) content is produced with the needs and interests of the target audience in mind, makes use of pertinent keywords, and builds content that is both user- and search-engine-friendly to boost search engine rankings.

Internal linking for SEO

Placing links within a website to connect related pages will improve the user experience and aid search engines in deciphering the hierarchy and content of the website. This is known as internal linking for SEO.

Metadata SEO Optimization

Metadata Optimizing HTML elements like title tags, header tags, and meta descriptions to effectively and succinctly communicate the content of the page to search engines and users is known as SEO optimization. To increase the page's exposure and relevancy in search engine results pages (SERPs).

Image SEO optimization

To improve user experience and search engine visibility and increase website traffic from Google image searches, image SEO optimization involves giving descriptive file names, alt tags, and captions to images on websites.

URL Structure 

URL structure is the arrangement and design of a website's URLs, which include pertinent keywords to enhance the user experience and aid in link-building, while also helping search engines comprehend the content of the website and rank it higher.

2. Off-Page SEO (Off-Site SEO)

Off-page SEO, also known as off-site SEO, is the process of raising a website's search engine ranking by optimizing elements that are not on the page. This can be achieved through internet marketing techniques, social media promotion, and the development of high-quality backlinks.
To improve search engine rankings and increase organic traffic to the website, the objective is to increase the website's authority, reputation, and relevance in the eyes of search engines.

Guest Blogging

One popular off-page SEO strategy for obtaining backlinks is guest blogging.

It occurs when you write content for a different website in exchange for a backlink to your own. This can increase the authority and visibility of your website and drive more visitors to it.

H.A.R.O

answering questions from reporters and journalists to obtain media attention and build backlinks to enhance SEO.

Competitor Research and Analysis

analyzing the keywords, content, and backlinks of rival websites to learn from and enhance one's SEO approach.

Internet Ads

putting paid advertisements on third-party websites and search engines to increase a website or business's online visibility by generating leads and driving traffic.

Press Distribution

Distributing press releases to appropriate media channels will help you build brand awareness, get backlinks, and draw in new clients.

Brand Signals

In search engine optimization, brand signals relate to a company's online reputation and presence, which are built through things like social media interaction, online directories, and mentions on other websites. These signals can improve search engine rankings and assist search engines in assessing a brand's legitimacy and authority.

3. Technical SEO

Technical SEO is optimizing websites to make it easier for search engines to crawl and index them, which raises their search engine ranking. This covers things like making sure robot.txt files are correctly configured, optimizing site load speed, and correctly configuring redirects.

Making a website more accessible and user-friendly for search engines as well as website visitors is the aim of technical SEO.

Site load time

Optimizing a website's speed and functionality to improve the user experience and rank higher in search results is known as site load time optimization.

Mobile-Friendliness

A website's functionality and design that are tailored for viewing on mobile devices—such as smartphones and tablets—are referred to as mobile-friendly. It guarantees that the website loads quickly, adjusts to various screen sizes, and is simple to use on mobile devices.

Crawl Error Identification

The process of locating and fixing issues that prohibit search engines from accessing website content is known as crawl error identification. Broken links, missing pages, and other mistakes that can impair search engine visibility can be among these errors. Website owners can raise their website's visibility and search engine rankings by correcting crawl errors.

Keyword Cannibalization Audit

Finding and resolving situations where several pages on a website are vying for the same or similar keywords is known as a "keyword cannibalization audit." This practice can lower overall organic performance and dilute search engine visibility.

Duplicate content audit

Finding and removing duplicate content from a website that may be hurting its search engine rankings is the goal of a duplicate content audit.

Site Structure

The process of developing a structured and unambiguous website that facilitates user and search engine navigation and comprehension of content is known as site structure. Making it simpler for users to locate the information they need is another way that a well-organized website can enhance the user experience.

4. International SEO

Improved organic traffic from various regions and languages is a result of international SEO. Adapting to the cultural context of your target market and enabling transactions in their language and currency are essential if you want to succeed with international SEO.

If dates and times are listed, make sure you use the appropriate format according to the location. Speak to them in their original tongue if they're worried. Making your target audience's online experience positive is the goal of international SEO.

5. Local SEO

Local SEO strategy, which increases the company's visibility in Google's local search results, is one of the most important types of SEO for local businesses.

Through the analysis of billions of search queries, local SEO assists companies in connecting with their target market. Your local company may rank higher in both the local map pack and the search results if you incorporate local SEO techniques. This ultimately contributes to the expansion of your company and raises website traffic.

6. E-commerce SEO

Online shopping One of the best ways to increase traffic from paid search is through SEO, but SEO is far less expensive. It makes your e-commerce website appear higher in search results for goods or services.

Your website must show up in the search engine results pages (SERPs), or you risk losing important access to prospective and qualified e-commerce customers. E-commerce SEO can optimize your website to drive traffic and boost search volumes if the competitors' research, homepage SEO, and website architecture are done correctly.

7. Content SEO

Content SEO is another term on the list of SEO subtypes. To organize your website and raise its search engine ranking, it refers to producing original content, whether it be written, visual, or video.

Copywriting, site structure, and keyword strategy are the three things that need to be taken into account when working with content SEO. It's crucial to strike a balance between the three because your website won't rank well in search results without high-quality content.

Furthermore, reviewing the content both before and after it is published is just as important. Monitor the performance of your content. To increase your website's reach, make the required adjustments, add new items, and employ several techniques.

8. Mobile SEO

Mobile SEO is a term used to describe optimizing a site for search engines while simultaneously ensuring that it is viewable properly on devices like mobiles and tablets.

A consumer may never come back if they have a negative mobile brand experience. This kind of SEO is essential if you want your customers to have the greatest experience possible. It's important to ensure that your site's style, structure, and page speed don't make mobile users change their minds.

9. White-Hat SEO

White-hat SEO is the term used to describe SEO tactics that comply with Google's and other major search engines' terms and conditions. White-hat SEO upholds the integrity of your website according to the search engine's terms of service while increasing your website's ranking in the SERPs.

The best method for building a successful website is to use white-hat SEO techniques. The following are some white-SEO practices that you have to adhere to:

• Make use of informative, keyword-rich meta-tags.
• Provide visitors to the website with high-quality services and content.
• Make it simple to navigate through your website.

10. Black-Hat SEO

Black-hat SEO uses holes in Google's algorithm to manipulate search results so that they rank higher. Search engine results are manipulated through the use of paid or spammy link-building techniques, keyword stuffing, cloaking, and other techniques. Although these methods produce results right away, if Google finds out, they may hurt your website. Thus, staying away from black-hat SEO is recommended.

11. Gray-Hat SEO

Compared to white-hat SEO, this SEO technique carries greater risk. This is because gray-hat SEO techniques don't fit neatly into either the white-hat or black-hat categories. After all, the rules surrounding the matter aren't entirely clear.

Search engines won't ban your website if you use gray-hat SEO techniques, though. In other words, the content or material you publish in compliance with gray-hat SEO is still vague. Understanding gray-hat SEO techniques can prevent your website from losing visitors since you'll be well aware of the drawbacks and be able to implement ethical strategies.

12. Negative SEO

An obscene and immoral form of SEO that is still used today is negative SEO. Lowering your rivals' search engine rankings is the aim of negative SEO, which aims to give you the upper hand or a competitive advantage.

Bad SEO tactics include hacking into a website, building an unusually high quantity of low-quality links to it, posting critical comments or reviews about the website on various online forums and discussion boards, etc. A person who engages in unethical SEO practices may face several legal problems.